Organic growth isn’t a myth.
It’s the result of a system that prioritizes targeted outreach, personalization, and efficiency. FINNY makes prospecting effortless, precise, and personal—so growth happens naturally.
FINNY identifies prospects within your target niche.
We do that by aggregating thousands of data points and constantly monitoring for financial opportunities for millions of prospects within our databse.
Prospecting needs to be hyper-targeted
FINNY isn’t just another cold outreach engine. Our data model finds the best prospects, for the advisors best equipped to close.
We need a solution that won’t get forgotten when things get busy
FINNY prospects on autopilot so you can focus on what you do best.
Personalization matters
Choosing an advisor is deeply personal. FINNY helps you break the ice and build trust with your prospects.
Our Founders

CEO & CO-FOUNDER
Eden Ovadia
Eden is originally from Montreal, where she received a Software Engineering degree from McGill University, specializing in Machine Learning. While at McGill, she worked at EY and KPMG as a Cyber Security Advisory Associate. Upon graduation, Eden joined BCG NYC, where she primarily worked in the Tech, Financial Institutions & Private Equity practices for over 2 years.

PRESIDENT & CO-FOUNDER
Victoria Toli
Victoria grew up in Greece, and came to the United States to attend Stanford, where she studied Symbolic Systems with a focus in Artificial intelligence. Prior to starting FINNY, Victoria was a Product Manager at Uber, leading membership growth for Uber One. Victoria is also a Kleiner Perkins Fellow and a published author, on Greece’s contribution to Math.

CTO & CO-FOUNDER
Theodore Janson
Theo holds a Master’s degree in Artificial Intelligence from Ecole Polytechnique, Paris, and a bachelor’s degree in Electrical Engineering and Math from McGill University. During his studies, Theo held research roles in high-energy physics and explainable Machine Learning. Prior to starting FINNY, he worked as a machine learning engineer at an early Fintech startup.
